Digital Marketing Invoice

Create professional invoices online with free digital marketing invoice template

Faster & Simpler Invoicing for Digital Marketers

Spend more time marketing & branding businesses digitally and less time on billing. Use our free invoice template to get paid faster and free up your time to focus on what you really love: digital marketing.
You became a digital marketer because you’re passionate about digital innovation, growing business online, or helping businesses tell their story on social media. Not because you want to process invoices. Our free invoice template is here to shortcut the job of generating digital marketing invoices.

Digital Marketing Invoice Requirements

 ✔ Unique invoice number
 ✔ A payment due date
 ✔ The total price for the project
 ✔ Your name, business name, and contact details
 ✔ The client’s business name and contact details
 ✔ Details of any discounts, on a separate line.
 ✔ The invoice date, which is the date when you send the invoice
 ✔ Payment methods you’ll accept, such as check, bank transfer, credit card, or other payment details.
 ✔ Extra payment terms, late payment fees, early payment discount, or check processing fees
 ✔ List of services provided. Each task on a separate line, such as “LinkedIn Ad Campaign” or “Website SEO audit” & add the quantity or the no. of hours, & the total cost for each task.

How to Invoice for Digital Marketing Services

Being a digital marketer means carrying out many different tasks, from making & running ads on multiple social media & search channels to optimizing website & social channels for sales & traffic. Your clients might not realize how much goes into your work, so make sure to break down your freelance services clearly so they understand what exactly they are paying for.

For example, you might have run an FB & Instagram ad campaign for an online merchandise store. The type of task would be “Facebook & Instagram Ad campaign Sept 2020,” and the tasks itself would “Designing content & video for an ad campaign” & “setting up a campaign on Facebook Ad Manager”, etc.

It’s a good idea to use a digital marketing invoice generator and create a list of your most commonly-used services, so you can copy and paste them into your invoice.

Which Digital Marketing Services Need an Invoice?

 ✔ Search Engine Optimization (SEO)
 ✔ Search Engine Marketing (SEM)
 ✔ Content & Email Marketing
 ✔ Display & Social Media Ads
 ✔ Social Media Marketing (SMM)
 ✔ Pay-per-click advertising (PPC)
 ✔ Google Adwords
 ✔ A/B Testing & Ad Design
 ✔ Copy-Writing
 ✔ Amazon Marketing
 ✔ Conversion Rate Optimization (CRO)
 ✔ Influencer Marketing

Why do You Need a Digital Marketing Invoice?

If you’re working as a freelance digital marketer or a digital marketing agency, you won’t get paid unless you send an invoice. Other benefits include:

✔ Find income information when it’s time to file taxes.
✔ Keep track of the different services that you offer.
✔ Stay in control of your client accounts.
✔ Always know when payments are due or overdue.
✔ Make it simple to follow up on late payments.
✔ Monitor your digital marketing business’ growth.
✔ Keep book-keeping in-house for longer.
✔ Show tax authorities that you are organized and reliable.

When is the Right Time to send a Digital Marketing Invoice?

If you’re a freelance digital marketer or a digital marketing agency, your contract should include details about when the client needs to pay for your work. The best time to invoice depends on the project.

Types of digital marketing project

Best time to invoice

Long term recurring contract Invoice for payment every month
Small standalone project Request the entire payment at the end of the work
Large standalone project Ask for part of your bill upfront, and either invoice for the rest when you’re finished or add another part-payment when you are half-way through.

Some companies have a fixed day of the month when they pay all their outstanding invoices, so send in your invoice a few days in advance.

Digital Marketing Invoicing Best Practices

Digital Marketing comes easy, but invoicing for digital marketing services leaves you stumped. Here’s a list of digital marketing invoicing best practices to make things easier:

✔Accept as many payment methods as possible, especially electronic transactions.
✔Include multiple ways for your client to contact you, in case they have a question.
✔Review your contract to check that you’ve fulfilled all the terms and that your invoice details match what you agreed with the client.
✔Use a free digital marketing invoice template to make your invoice look professional and easy to read.
✔List special costs like late fees, and taxes like sales tax, separately.
✔Keep a copy of every invoice for your own records, so that you can track when payment is due.
✔Follow up on client payment. Make sure to send reminders promptly if anyone misses a payment.

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