Marketing Invoice
Create professional invoices online with free marketing invoice template
Faster & Easier Invoicing for Marketers
As a freelance marketer or a marketing agency, you need to ensure correct payments are made for the products & services provided. Use our free invoice template to get paid faster and free up your time to focus on what you really love: marketing.
You became a Marketer because you’re passionate about digital marketing, advertising, or managing brands. Not because you want to process invoices. Our free invoice template is here to shortcut the job of generating marketing invoices.
Marketing Invoice Requirements
| ✔ Unique invoice number |
| ✔ A payment due date |
| ✔ The total price for the project |
| ✔ Details of any discounts, on a separate line |
| ✔ The client’s business name and contact details |
| ✔ Your name, business name, and contact details |
| ✔ The invoice date, which is the date when you send the invoice |
| ✔ Payment methods you’ll accept, such as check, bank transfer, credit card, or other payment details. |
| ✔ Extra payment terms, late payment fees, early payment discount or check processing fees |
| ✔ List of services provided. Each task on a separate line, such as “Google SEM Campaign March 2020” & add the quantity or the no. of hours, & the total cost for each task. |
How to Invoice for Marketing Services?
Being a marketer means carrying out many different tasks, from social media/brand management to SEO or FB/Instagram advertising. Your clients might not realize how much goes into your work, so make sure to break down your services clearly so they understand what exactly they are paying for.
For example, you might have been responsible for a software company’s new product launch campaign & handled advertising on multiple social media platforms, & SEM. The type of task would be “Advertising & Digital Marketing,” and the tasks itself would be “Managing the FB & LinkedIn advertising campaign April-May 2020” & “Google SEM campaign for April-May 2020”
It’s a good idea to use a marketing invoice generator and create a list of your most commonly-used services, so you can copy and paste them into your invoice.
Which Marketing Services Need an Invoice?
| ✔ PR Promotion |
| ✔ Email Marketing |
| ✔ Paid Advertising |
| ✔ Community Management |
| ✔ Content Marketing |
| ✔ Link Building |
| ✔ Influencer Marketing Services |
| ✔ Product Marketing |
| ✔ Video Marketing |
| ✔ PPC & Search Engine Optimization |
| ✔ Social Media Analytics Reporting |
| ✔ Social Media Marketing/Management |
Why do You Need a Marketing Invoice?
Working as a freelance marketer or a digital marketing agency, use simplified & professional invoicing templates to let your clients know what about your services, charges, & other payment details. Other benefits include:
✔ Stay in control of your client accounts.
✔ Keep book-keeping in-house for longer.
✔ Find income information when it’s time to file taxes.
✔ Always know when payments are due or overdue.
✔ Make it simple to follow up on late payments.
✔ Monitor your marketing business’ growth.
✔ Keep track of the different services that you offer.
✔ Show tax authorities that you are organized & reliable.
When is the Right Time to send an Invoice?
If you’re a remote marketing professional or a freelancer, your contract should include details about when the client needs to pay for your work. The best time to invoice depends on the project.
Types of marketing project |
Best time to invoice |
| Long term recurring contract | Invoice for payment every month |
| Small standalone project | Request the entire payment at the end of the work |
| Large standalone project | Ask for part of your bill upfront, and either invoice for the rest when you’re finished or add another part-payment when you are half-way through. |
Some companies have a fixed day of the month when they make their international payments, so send in your invoice a few days in advance.
Marketing Invoice Best Practices
Use the professionalism & accuracy when invoicing like you do when you’re working for your marketing clients. Here’s a list of marketing invoicing best practices to make things easier:
✔Accept as many payment methods as possible, especially electronic transactions.
✔Include multiple ways for your client to contact you, in case they have a question.
✔Review your contract to check that you’ve fulfilled all the terms and that your invoice details match what you agreed with the client.
✔Use a free marketing invoice template to make your invoice look professional and easy to read.
✔List special costs like late fees, and taxes like sales tax, separately.
✔Keep a copy of every invoice for your own records, so that you can track when payment is due.
✔Follow up on client payment. Make sure to send reminders promptly if anyone misses a payment.
